Internet Marketing Guru Danny DeMichele Shares Tips on Business Success
Danny DeMichele is an Internet guru, an entrepreneur, and investor. He is also an Internet marketing expert and the founder of various companies. Danny is the CEO and founder of eVisibility and Incubate. eVisibility is a leading company in web innovations and Internet marketing tools. Incubate is a digital marketing agency that specializes in web-based marketing strategies such as PPC, SEO, web design, and development. He is a very successful man and loves to share insights about his work with others. He recently opined about Google and content on personal and business websites.
Content and websites
Many website owners are of the opinion that good content, well optimized will help them rank higher on Google searches. Google has put this idea forward and advised website owners to produce high-quality original content, and they will come running. However, Danny thinks this is not so, and Google is simply lying. Most companies ranking highly on search engines are large companies that usually receive mentions from bloggers and the media. These large, top-ranked companies all have plenty of incoming links due to these mentions.
For a web page or website to rank highly, then it needs to have plenty of incoming links. Where do these links come from? Well, they have to be paid for, says Danny. The bottom line, therefore, is that small and medium size companies have to artificially create links to enjoy good rankings on Google and other popular search engines. It is such insights that made Danny a consultant for some of the top Fortune 500 companies. His firm eVisibility was founded right in his home and within four years, was ranked highly among the largest and fast growing private search engine marketing firms on the Internet.
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